You love your mum. You say she’s your best best best friend. That you’d do anything for her. But would you add your mum on Facebook? For Mother’s Day 2013, StarHub challenged the youths of Singapore to do the one thing many of them just can’t seem to do for their mums. #AddMumOnFacebook.
We collaborated with popular YouTube stars like Munah & Hirzi, Noah Yap and Night Owl Cinematics, producing videos that have since accumulated over 1 million views (and counting). The campaign caught the attention of our media, appearing on Channel News Asia, The Straits Times; even prompting Dee Kosh, another big YouTube star, to create a video just to weigh in on the issue.
My first-ever commercial, produced as an intern.
