The Learning Lab asked for a launch idea for their all-new Chinese enrichment centre, Xin Zhong Wen.
One that would highlight their emphasis on practical learning, and show just how fun Chinese can be for children.
So we asked them to work with the one brand every child loves.
And to give free Happy Meals. For ordering in Chinese.
In the end, we gave out 8000 Happy Meals at 4 McDonald's outlets, in just 2 days.
The initiative was shared by many celebrity parents, including Zoe Tay and Jamie Teo (and Yeo).
Mothership wrote an article – which became their most read article on the weekend of the event.
And most importantly, we got kids islandwide lovin' their Chinese.
Best of direct + 2 golds + 5 bronzes at creative circle awards 2019.
Case Film
Singalong Video - Released online 1 week before the event
