2026 marks 20 years of being the world's number 1 TV brand for Samsung.
And with it being a World Cup year, Samsung Europe wanted to announce it in a uniquely
World Cup way. So we borrowed from the tradition that teams get a star for every
World Cup won. Giving Samsung 20 stars – and parading them across the skies of Europe.
This film is playing across 16 markets in Europe, online and across the sales floor. It flexes Samsung's
brand dominance with a spectacle that simply cannot be ignored, laddering up to the fact that when what you're
watching matters, Samsung is the obvious choice – Watch it on a Samsung.
brand dominance with a spectacle that simply cannot be ignored, laddering up to the fact that when what you're
watching matters, Samsung is the obvious choice – Watch it on a Samsung.
We chose to make this with AI, allowing us to split our campaign budget between this brand film
and a partnership with Thierry Henry on social.
