2026 marks 20 years of being the world's number 1 TV brand
for Samsung.
for Samsung.
And with it being a World Cup year, Samsung Europe wanted
to announce it in a uniquely World Cup way.
So we borrowed from the tradition that teams get a star for every
World Cup won. Giving Samsung 20 stars – and parading them across the skies of Europe.
to announce it in a uniquely World Cup way.
So we borrowed from the tradition that teams get a star for every
World Cup won. Giving Samsung 20 stars – and parading them across the skies of Europe.
This film is playing across 16 markets in Europe, online and across the sales floor.
It flexes Samsung's brand dominance with a spectacle that simply cannot be ignored, laddering up to the fact that when what you're watching matters, Samsung is the obvious choice – Watch it on a Samsung.
It flexes Samsung's brand dominance with a spectacle that simply cannot be ignored, laddering up to the fact that when what you're watching matters, Samsung is the obvious choice – Watch it on a Samsung.
We chose to make this with AI, allowing us to split our campaign budget between this brand film
and a partnership with Thierry Henry on social.
and a partnership with Thierry Henry on social.
