The drama. The thrill. The emotion. The moments that last forever.
When what you're watching matters, watch it on a Samsung.


And who better to make the point than... Thierry Henry? A legend who never settled 
as a player and – now as a pundit who always needs to look his best – will never 
settle for anything less than the world's number one TV. 


To stand out in a sea of World Cup celebrity endorsements, we took Henry out of his element, 
imagining him as an action hero, a K-drama oppa, a noir film detective, a space explorer. 
A bona fide TV megastar. 


Working with comedy director Matt Pollock (famous for  "Gay Men Will Marry Your Girlfriends"), 
we created a series of sketches showing how different Samsung TV features allow Henry to enjoy his 
own performance to the fullest. 


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