The drama. The thrill. The emotion. The moments that last forever.
When what you're watching matters, watch it on a Samsung.

And who better to make the point than... Thierry Henry?
A legend who never settled as a player and – now as a pundit who always needs
to look his best – will never settle for anything less than the world's number one TV. 

To stand out in a sea of World Cup celebrity endorsements, we took Henry out of his element, 
imagining him as an action hero, a K-drama oppa, a noir film detective, a space explorer. 
A bona fide TV megastar. 

Working with comedy director Matt Pollock (famous for  "Gay Men Will Marry Your Girlfriends"), we created
a series of sketches showing how different Samsung TV features allow Henry to enjoy his 
own performance to the fullest. 


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