A global film for Samsung Health. Made right here, out of BBH Singapore, with Emmy-winning comedy director Rhys Thomas (Saturday Night Live, Documentary Now!, Comrade Detective).
We told the story of a hyper-competitive young couple who are returning to Fiji for their first surf trip since starting their jobs. 42 days before departure, they realise that their fitness isn't what it used to be. So they go on an epic race against time and each other, using Galaxy AI across a range of wearables, phones and features to level up. In the end, they rediscover not just their fitness, but their spark. And we see that health can be a whole lot more fun when you have the right tech – especially tech that provides PERSONALISED coaching tailored to you.
